February 10, 2010
Trilogy Interactive Poised to Take on New Media Challenges for Campaigns, Causes, and Public Affairs
New interactive firm blends respected strategy, design, and technology practices
As Democrats reset strategy from insurgency to incumbency, Trilogy ready to vault online advocacy and engagement to the next level
Palo Alto, CA – Trilogy Interactive launches today, merging three well-established new media firms to form a new, full-service interactive agency.
Partners from Blackrock Associates, Articulated Man, and Mayfield Strategy Group are combining their expertise in online communications strategy, design, and technology to accomplish the new firm’s mission: Helping clients thrive online. After two cycles of success powered by online grassroots engagement and fundraising, the Democratic coalition must accelerate and innovate to maintain its lead. Trilogy will partner with our clients to fuel this evolution.
Trilogy employs a results-driven methodology where the mix of messaging, creative, and effective online tools is customized for each client and continually refined. “We measure every action online,” said Josh Ross, Trilogy managing partner, “and that lets us innovate, identify more opportunities for engagement, and improve the results of every program.”
With a portfolio boasting 22 Senators, five past presidential races, and dozens of advocacy organizations, Trilogy has the experience to know what works online, the talent to develop new solutions, and the resources to get the hard work done. Trilogy partners bring over a decade of online marketing experience and accumulated understanding to the table, a collection of knowledge, data, and creative insights unparalleled in a single firm.
“We’re really in a unique position,” Ross continued. “We marry the three strongest firms in the new media space. Each was a winner on its own. Together, we will make a huge impact.”
That’s just what progressive campaigns and organizations need as they navigate today’s changing political and new media landscapes.
What clients say:
Senator Mark Udall
“When we began our search for new media help, we were looking for a partner who would help us go beyond the ‘basics.’ We found the partner we were looking for in Trilogy Interactive. They didn’t give us one-size-fits all solutions – they were relentless in coming up with creative, innovative, and effective ways to better reach our supporters. Trilogy’s commitment to our campaign was a key factor in our victory.”
Chris Kelly, 2010 candidate for California Attorney General, www.facebook.com/chriskelly
“As a former executive at Facebook, the new media component of my campaign is crucial. Mobilizing supporters and voters online is going to be key to our victory. With Silicon Valley in my backyard, I had my choice of firms. I chose Trilogy.”
Tom Matzzie, Political and Media Consultant & Former Washington Director of MoveOn.org Political Action
“Finding a good consulting firm is like finding a good mechanic - it is almost impossible. In a world where firms simply strive to be ‘better than the last guy,’ Trilogy is a breath of fresh air. Their professionalism and work product is unmatched in my experience. I never feel like I am working with consultants, I feel like I am working with partners.”
Jessica Vanden Berg, Maverick Strategies & Former Campaign Manager Jim Webb for Senate
“I’ve been working with the people at Trilogy on campaigns over 4 years, and I keep coming back to them over and over again for one reason: They never let me down. On the Jim Webb campaign, they helped us raise $4 million online – of $8 million total. Rarely have I worked with a team of people more invested in our success. If you want to win, you want Trilogy.”
Chad Clanton, Democratic Strategist
“These guys are the heavy-weight champions of new media. They understand how to take a message, cut through the chatter, and make sure it gets heard. If you’re headed into an intense communications battle, believe me, you want them on your side.”
Connie Mabin, Web Editor for the United Steelworkers, North America’s largest industrial union with 1.2 active and retired members
“Our experience has been wonderful. From the top-notch technical expertise to the personal touch we get with customer service, we couldn’t be happier with Trilogy. We always feel like their most important client and our relationship has helped us build a multimedia-rich web site that is the foundation of our groundbreaking e-activism, marrying traditional grassroots with emerging online mobilization and activism. We love them!”
Eric Marshall, Manager of Legal Mobilization, Lawyers’ Committee for Civil Rights Under Law
“As far as I’m concerned, the search for a web design firm starts and ends with Trilogy Interactive. They have now designed three Web sites for our organization that have been visually appealing, user friendly, and have allowed us to meet our online communications goals. Their passion for our work, trusted advice, professionalism, expertise and hard work has been a true asset to the Lawyers’ Committee.”
