Trilogy was selected to design and develop the website for one of the most visible and hotly contested races in the 2012 election cycle, Elizabeth Warren’s battle to unseat incumbent GOP Senator Scott Brown. We designed and built a site that reflects Warren’s personal energy and commitment, with clean, contemporary graphics, tons of engagement opportunities, myriad ways to support the campaign — and best of all, meaty, thoughtful content that clearly differentiates Warren and informs and educates those interested in learning more about her and her platform. The site also included a blog, a robust video section, and eCRM integration.
The website was the focal point for raising tens of millions of dollars online during the race, including millions from excited convention watchers during and after Warren's DNC speech in Charlotte, and garnered the Reed Award for Best Website.
Trilogy's work with Warren also earned the Reed Award for Best Fundraising Program after our digital strategy consulting team helped the campaign raise $40,000,000 online through more than 600,000 contributions — over three times more than opponent Scott Brown raised online in his then record-breaking special election bid in 2010.