Jim Webb for U.S. Senate
“I’ve been working with the people at Trilogy on a variety of campaigns over the past 4 years, and I keep coming back to them over and over again for one reason: They never let me down. Rarely have I worked with a team of people more invested in our success or more dedicated to “personalized” service and finding the custom solution to a particular problem. When you hire Trilogy, you really aren’t getting a consulting firm—you’re getting a new, highly-skilled, innovative, and dedicated member of your campaign team.”
– Jessica Vanden Berg, Maverick Strategies &
Former Campaign Manager Jim Webb for Senate
The “Macaca” Moment:
In August 2006, we helped the Jim Webb for Senate campaign fully seize the opportunity presented by Senator Allen’s disrespectful comments towards an Indian-American Webb campaign worker in what has since become known as the “Macaca moment.” In the past, a campaign would have to rely on the media to disseminate the contents of such a moment captured on video, which not only would take distribution out of the control of the campaign but also dilute the impact of the video.
With our help, the campaign was able to use YouTube to reach far beyond the traditional media audience and increase the number of people who viewed the video exponentially. The "macaca" video was viewed over 800,000 times on YouTube alone -- fueled by our email and blogger strategy -- and the viral way in which it was spread drove traditional news organizations to cover the story in a way they would not have had the video been confined to traditional distribution methods. By leveraging this free video-sharing technology before most campaigns had grasped its potential, the campaign was able to reach an overall audience that would have taken millions of dollars to reach using traditional means. In short, we completely reshaped the race by taking full advantage of a gaffe that would have gone unnoticed by everyone but campaign insiders in past cycles.