Sound Advice

Testing Human and AI Voiceovers to Create More Persuasive Ads

Can voiceover make or break a political ad? How can political campaigns leverage voiceover to persuade more voters? Trilogy and Grow Progress teamed up to find out.

Read the report to see what we learned — and how the research can benefit your campaign.

• Watch the ad that moved independent voters by 20 points
• Find out which voiceover eliminated the persuasion effect completely
• Explore how AI voices stacked up against human voices

Fill out the short contact form below to access the complete report.