As the digital force behind 25+ winning ballot measures, Trilogy has helped...
| ✓ protect voting rights | ✓ defeat Big Tobacco |
| ✓ legalize and tax marijuana | ✓ end gerrymandering |
| ✓ enshrine LGBTQ+ rights | ✓ expand affordable housing |
| ✓ tax the rich to fund schools | and more |
by running expert digital strategy with...
 digital-first media buying |
 inspiring ad creative |
 smart owned media (email, social, texting, website) |
 innovative influencer marketing |
Amendment 1: Citizens Not Politicians in Ohio
Facing entrenched career politicians who did everything they could to undermine the initiative, the Citizens Not Politicians amendment to end gerrymandering in Ohio tapped Trilogy to help change the narrative and break through the lies.
We built an ad program that was tailored to distinct groups of voters. That included ads designed and delivered to Black voters, conservatives, listeners of Joe Rogan and other right-leaning podcasts, sports fans, and beyond. Our “Cheating” ad played on the Ohio-Michigan college sports rivalry by comparing gerrymandering politicians to a despised Michigan coach. It got people talking.
Our full suite of digital ads carried the campaign’s overall efforts and provided the biggest persuasion lift with moveable voters compared to TV and mail.
No on 2117: Protecting Climate Action in Washington
When a right-wing multi-millionaire funded an insurgent ballot initiative to overturn Washington’s historic climate law, E&E News declared it the most important climate election in the country. With Washington state’s restrictions on political advertising on the most popular digital advertising platforms, the NO campaign tapped Trilogy to think outside the box.
To target voters, we balanced narrowcast (a custom model) and broadcast (contextual, demographic, and geographic) methods to find the campaign’s “Goldilocks” zone — not too broad, not too narrow: just right.
Leveraging premium programmatic placements, we reached the right voters frequently and effectively with the right message at the right time. Our vibrant ads broke through with creative hooks, relatable Washingtonians, and memorable spokespeople like Bill Nye. In the end, we defeated I-2117, decisively winning with 62% of the vote, outperforming the presidential race by 5 points and the gubernatorial race by 7 points.
Prop 31: Defeating Big Tobacco in California
Trilogy defined the narrative about Prop 31 early — starting a full year before Election Day — with a continuous, holistic owned media strategy. We executed social media, an advertising campaign targeting state decision-makers, a grassroots email program, influencer marketing with trusted messengers, a texting campaign, and multiple websites, all in-house.
An independent study from Grow Progress found our content was "highly effective at increasing support for the measure,” with one of our messages increasing net support by 28 points in testing.
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If you’re organizing a ballot measure campaign, we’re ready to help.
Reach out today and let’s win change in your state.